FUJI Sports is proud to announce a new multi-year athlete partnership with Jiu-Jitsu World Champion, Xande Ribeiro. Xande has had a long and illustrious career in Jiu-Jitsu, and FUJI Sports is excited to begin a collaborative effort with Xande who will serve as a global brand ambassador and technical advisor for the company’s jiu-jitsu line of products.
“I am so happy to be part of FUJI in this level of my career,” commented Xande.
“Being part of a company with over 50 years of experience, surrounded by amazing professionals, martial artists, Olympians and a product that it is outstanding, makes me so excited about our partnership and bring to the BJJ world a product that they can trust. Looking forward to many years of amazing stories and being embraced by an armor that will endure and allow me to give it an extra push in my next adventures.”
To date, Xande is a 4th Degree Black Belt, a 7-time Black Belt World Jiu Jitsu Champion, a 2-time Black Belt World Absolute Champion, a 2-time ADCC World Champion, and an IBJJF Hall of Fame member, among many other accolades. He is revered by many as one of the top all around Jiu-jitsu fighters of all time. Xande is also one of the original founders of the Ribeiro Jiu Jitsu Association along with his brother, Saulo. The two also founded the University of Jiu Jitsu and teach out of their current RJJA Headquarters. Additionally, the RJJA currently has over 50 affiliates spanning across the entire the world including in Brazil, Canada, USA, Europe, and Asia.
Hatashita/FUJI Sports believes in building and inspiring a community of players dedicated to their own goals and providing them with great products every step of the way. True to its roots in Japanese tradition and heritage, Hatashita/FUJI Sports aims to continue to provide high quality products at the best possible prices to the global marketplace to continue to grow the sport.“FUJI Sports is a brand with Japanese tradition and heritage. It is important that our global brand ambassadors have superb character, respect and help others, and give back to their sport,” Jimmy Pedro, 4-time Olympian turned US Olympic Judo Coach, and spokesman for FUJI Sports, said in a statement. “Xande is a great person, a true warrior and a great fit for the culture of our company. Our plan is to collaborate with Xande to develop a completely new line of jiu jitsu products aimed at the serious competitor,” Pedro went on to say. “We are honored and excited that Xande has chosen to work exclusively with FUJI Sports.”